Watches and Wonders 2026: The Ultimate Watch Industry Event Guide
What is Watches and Wonders?
Watches and Wonders has established itself as the premier international watch fair, bringing together the world's most prestigious luxury watch brands under one roof. Originally launched as Watches & Wonders Geneva (formerly SIHH), this event has expanded globally with editions in Geneva, Shanghai, Miami, and other key markets.
History and Evolution
The Watches and Wonders concept was created by the Fondation de la Haute Horlogerie (FHH) to reimagine the traditional watch fair experience. According to Watches and Wonders, the event has grown from a traditional trade show into a cultural celebration of horology.
Key Milestones
- 1991: SIHH (Salon International de la Haute Horlogerie) launches in Geneva
- 2020: Rebranding to Watches and Wonders Geneva
- 2021: Introduction of Shanghai edition
- 2023: Miami event added to global calendar
- 2025: Record attendance with 50,000+ visitors
2026 Event Details
| Edition | Location | Expected Dates | Participating Brands |
|---|---|---|---|
| Geneva | Palexpo, Geneva | April 2026 | 50+ |
| Shanghai | Shanghai Exhibition Center | September 2026 |
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