Maen Hudson MK5 Review: How a Kickstarter-Born Microbrand Diver Evolved Over Eight Years

Maen Hudson MK5: Eight Years After Kickstarter, the Microbrand Diver Evolves

Stockholm-based microbrand Maen has released the Hudson MK5, the latest iteration of the diver that launched the brand on Kickstarter eight years ago. The update represents both the evolution of a single model and a broader commentary on how the microbrand market has matured since the early days of crowdfunding-driven watch launches.

A Kickstarter Origin Story

The original Maen Hudson debuted on Kickstarter in 2018, when the microbrand diver was the de facto starting point for new watch companies. As aBlogtoWatch's Mike Razak recalled, "I backed a watch on Kickstarter. It arrived months later, as such things are wont to do." That watch was the original Hudson, and it established Maen as a credible player in the affordable diver space.

Since then, Maen has expanded significantly, gaining particular recognition for its integrated-bracelet Manhattan collection. The Hudson, however, remains in the catalog as a staple model—and the MK5 brings meaningful updates to keep it competitive.

Incremental But Meaningful Upgrades

The MK5 retains the 38mm case diameter that defined the original but introduces several refinements. The watch has grown slightly thicker—from 10.5mm to 11mm (13.2mm including the box sapphire crystal)—while maintaining the 47mm lug-to-lug that keeps it wearable on smaller wrists.

Four Movements Across Five Generations

The Hudson's movement history tells the story of the microbrand industry's supply chain evolution. The original models used the ETA 2824, which was standard for the era. The Mark III switched to the STP1-11 from Fossil's now-defunct Swiss movement manufacture. The Mark IV took an unusual path with the rarely seen Ronda R-150 caliber.

The MK5 returns to sanity with the La Joux-Perret G100, which has become established as a reliable choice for independent brands. Its 68-hour power reserve at 28,800 vph significantly outperforms many competitors in this price range.

Design Refinements

Visually, the MK5 dispenses with the polished chamfer along the case edge, moving the design closer to vintage Rolex aesthetics. The polished ceramic bezel insert with lumed pip is a welcome upgrade. The grained dial texture, first introduced in the Mark IV, is now more pronounced. The handset remains a syringe-style design with a lollipop seconds hand.

One notable change is the bracelet's split-finish center links, adding personality that many tool watches lack. The bracelet is 20mm wide with quick-release springbars and a micro-adjust mechanism built into the clasp.

The State of Microbrand Divers in 2026

Razak observes that "there's something curious about a vintage-inspired, affordable diver in 2026." When the Hudson first debuted, a dive watch was the way to establish a brand as a serious contender. Now, such watches seem almost expected. Within Maen's own lineup, the Hudson has become something of a catalog filler—a product the brand feels it needs to maintain, even if it may not align perfectly with the brand's current direction.

Frequently Asked Questions

What movement does the Maen Hudson MK5 use?

The MK5 uses the La Joux-Perret G100 automatic movement with a 68-hour power reserve at 28,800 vph. This is the fourth different Swiss movement used across the Hudson's five generations.

How much does the Maen Hudson MK5 cost?

The Maen Hudson 38 MK5 is priced at $1,125 USD. The watch is available through Maen's official website.

Is the Maen Hudson MK5 still based on the original Kickstarter design?

The MK5 retains the 38mm case diameter and overall vintage-inspired dive watch aesthetic of the original, but incorporates significant updates including a new ceramic bezel insert, improved movement, and refined case geometry.

According to aBlogtoWatch