IWC Launches Curated Program: Restored and Certified Vintage Watches Now Available in Boutiques
IWC Enters the Vintage Restoration Market with IWC. Curated.
The watch industry continues to evolve as brands embrace the growing pre-owned and vintage market. IWC Schaffhausen has now joined this movement with the launch of IWC. Curated., a program dedicated to offering inspected, restored, and certified historical watches from the brand's extensive 150-year portfolio.
Unlike typical Certified Pre-Owned (CPO) programs that focus on recent discontinued models, IWC. Curated. is exclusively dedicated to important vintage references that represent significant eras of the brand's history. According to IWC, "the focus lies on references that represent important eras of the brand's history or watchmaking legacy."
What Makes IWC. Curated. Different?
Each watch under the IWC. Curated. label undergoes a meticulous restoration process at IWC's facilities in Schaffhausen. The brand's experienced vintage watchmakers restore cases, bracelets, and movements to as close to original condition as possible using authentic, period-correct components sourced from corporate archives containing a wide selection of spare parts.
| Feature | Details |
|---|---|
| Restoration Source | IWC Schaffhausen vintage watchmakers |
| Parts Used | Authentic period-correct components from archives |
| Certification | Official IWC certification detailing authenticity and provenance |
| Warranty | International Limited Warranty (extendable to 8 years) |
| Availability | Selected boutiques: Schaffhausen, London Battersea, Dubai Mall, Tokyo Ginza |
Initial Selection Includes Iconic Models
The initial selection features landmark timepieces including an original Genta-designed Ingenieur SL Reference 1832, a Da Vinci Perpetual Calendar Chronograph Reference 3750 from 1985, and a Mark 11 navigator's wristwatch produced in 1952 for the British Royal Air Force.
David Seyffer, IWC's Museum Curator, explained the selection criteria: "Some watches may be relevant because of their historical significance, such as the Mark 11. Other watches may stand out for their functionality, like the IWC Porsche Design Compass Watch. Some pieces may be chosen because of their design, such as the Ingenieur SL created by Gérald Genta during the 1970s."
The Growing Importance of Vintage Watch Programs
IWC's initiative reflects a broader industry trend where manufacturers are reclaiming the pre-owned market. With the second-hand watch market valued at approximately CHF 20 billion and projected to reach CHF 35 billion by 2030, brands recognize the importance of offering trustworthy platforms for vintage acquisitions.
The brand also offers a service to locate and procure specific references on behalf of customers, drawing from a global network of collectors and enthusiasts built over decades of museum curation.
Frequently Asked Questions
What is IWC. Curated.?
IWC. Curated. is a program offering inspected, restored, and certified vintage IWC watches. Each timepiece is hand-picked by IWC's historical team and restored by experienced vintage watchmakers in Schaffhausen using authentic period-correct components.
Where can I purchase IWC. Curated. watches?
Initially, IWC. Curated. watches are available at selected boutiques in Switzerland (Schaffhausen), the United Kingdom (London Battersea), Dubai Mall, and Japan (Tokyo Ginza).
What warranty comes with IWC. Curated. watches?
All IWC. Curated. watches come with IWC's International Limited Warranty, which can be extended to eight years upon registration with the brand.
Sources: Monochrome Watches, IWC Schaffhausen
Explore more at Our Watch Guide or browse Our Vintage Collection.