Indies NYC Launches "1% for the Next Generation" Initiative for Watchmaking Schools
Indies NYC Expands With Charitable Mission
The independent watch fair Indies NYC has announced a significant new initiative that connects the growth of independent watchmaking with the education of future watchmakers. Founded in 2024 by collector Jon Cruys, the biannual salon is introducing its "1% for the Next Generation" program, which will debut at the October 15, 2026 event.
How the Program Works
Beginning this October, 1% of profit from every watch sold through Indies NYC will go to a watchmaking school chosen by the artisan watchmaker behind the piece. The initiative initially includes schools in France, Switzerland, and Finland — countries with strong horological education traditions.
Unlike centralized fund models, the program gives each watchmaker autonomy in selecting their school. The maker may choose the school where they trained, one in their region, or simply an institution they believe in. There is no central allocation committee — the artisan decides.
| Program Detail | Information |
|---|---|
| Initiative Name | 1% for the Next Generation |
| Donation Rate | 1% of profit per watch sold |
| Initial Countries | France, Switzerland, Finland |
| School Selection | Chosen by each watchmaker |
| Debut Event | October 15, 2026 |
| Number of Brands | 20 independent makers |
Support From Watchmaking Schools
The initiative has received feedback from professors at prominent watchmaking schools in Finland and Paris, as well as independent watchmakers who have participated in previous salons. The consensus centers on a shared mission: the future of watchmaking depends on passing knowledge and skills to the next generation.
"Independent watchmaking is, at its core, an act of preserving the craft for future generations," Indies NYC noted in its press release. "Together, they are breaking down the barriers and inspiring more artisans to get to the bench."
From Intimate Salon to Growing Platform
What began as an intimate, invite-only salon has expanded to include 20 brands at the upcoming October event. Unlike traditional trade shows that sell exhibition space, Indies NYC scouts independent watchmaking talent and creates a space where artisan makers and collectors can connect.
Frequently Asked Questions
Q: What is Indies NYC?
A: Indies NYC is a biannual independent watch fair founded in 2024 by Jon Cruys. It differs from traditional trade shows by not selling exhibition space to brands.
Q: How does the "1% for the Next Generation" initiative work?
A: 1% of profit from every watch sold through Indies NYC goes to a watchmaking school selected by the artisan watchmaker who made the piece.
Q: Which watchmaking schools are included?
A: The initial program includes schools in France, Switzerland, and Finland, with each watchmaker choosing their own school.
Source: Worn & Wound
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