Hublot Big Bang Tourbillon Novak Djokovic GOAT: Recycled Tennis Materials Meet Flying Tourbillon
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition: Tennis Meets Haute Horlogerie
Hublot has unveiled its most ambitious collaboration with tennis legend Novak Djokovic: the Big Bang Tourbillon Novak Djokovic GOAT Edition, presented at LVMH Watch Week 2026. The watch introduces a revolutionary composite material made from recycled Lacoste polo shirts and Head tennis racquets — a world-first in luxury watchmaking.
Material Innovation: "Hecoste" Composite
The bezel and lug structure of the GOAT Edition is crafted from a Hublot-developed composite that incorporates actual materials from Djokovic's tennis equipment. Discarded Lacoste polo shirts and Head tennis racquets are processed into a lightweight, semi-translucent material that gives each watch a unique marbled appearance. While Hublot has not officially named this material, the concept represents the brand's "Art of Fusion" philosophy at its most literal.
Three Surfaces, Three Colors, Three Win Counts
The collection represents Djokovic's Grand Slam victories across tennis's three playing surfaces:
| Color | Surface | Pieces |
|---|---|---|
| Blue | Hard Court | 72 pieces |
| Orange | Clay | 21 pieces |
| Green | Grass | 8 pieces |
That totals 101 watches — one for each of Djokovic's Grand Slam wins. The watches are numbered but not officially limited: Hublot has committed to adding additional watches in the corresponding surface color each time Djokovic wins another Grand Slam tournament.
The Tennis Racquet String Movement Plate
Perhaps the most visually striking detail is visible through the sapphire case back: a movement plate designed to replicate tennis racquet strings. This is not a cosmetic overlay — the lattice structure is fully structural, engineered to support the movement's jewel settings with approximately 5 microns of tolerance.
Each "string" in the 3D structure measures just 0.55mm thick and attaches to the mainplate edge at points that echo the attachment points found around the inner rim of a tennis racquet. The gaps between strings are intentionally irregular, mimicking the pattern of a racquet mid-match. A black PVD coating just microns thick is applied to the laser-engraved monobloc, followed by Djokovic's white "ND1" logo.
Technical Specifications
| Specification | Detail |
|---|---|
| Case Material | Lacoste/Head Composite + Titaplast |
| Complications | Flying Tourbillon |
| Components | 293 |
| Power Reserve | 72 Hours |
| Tourbillon Cage | Anodized Aluminum (color-matched) |
| Micro-Rotor | 22k Red Gold, Rhodium-Plated |
| Lume | 3D Super-LumiNova |
| Price | $115,000 USD |
Titaplast: The World's Strongest Polymer
The middle case section employs Titaplast, described by Hublot as the world's strongest polymer. The material offers mechanical properties similar to titanium, can be machined to fine tolerances, delivers exceptional strength-to-weight ratio, and accepts anodization for coloring. This engineering-grade polymer provides structural integrity while keeping the overall weight manageable for a tourbillon-equipped timepiece.
The Tennis Ball Mainspring Barrel
Visible through the latticed case back plate, the mainspring barrel cap features a tennis ball design achieved through an innovative finishing process. A rhodium polish is applied to two S-shaped curves, then the surrounding surface is laser-engraved to create texture resembling a tennis ball. Yellow-green lacquer completes the effect — complete with curved seam lines.
FAQ
How are watches added when Djokovic wins more Grand Slams?
Hublot has stated that the 101 watches currently produced are numbered but not officially limited. On the occasion of a future Grand Slam win, Hublot will produce an additional watch in the color corresponding to the tournament surface (blue for hard court, orange for clay, green for grass). This approach allows the collection to grow organically with Djokovic's continued career achievements.
What is Titaplast and how does it compare to titanium?
Titaplast is an engineering-grade polymer that Hublot describes as the world's strongest. It offers mechanical properties similar to titanium — including high strength-to-weight ratio and machinability — while featuring a soft matte finish. The material can be colored through anodization and weighs significantly less than metal alternatives, making it ideal for complex multi-component case constructions.
Is the composite material from actual tennis equipment durable enough for watchmaking?
Hublot has processed the recycled Lacoste polos and Head racquets into a proprietary composite through specialized manufacturing. The resulting material achieves the structural properties necessary for a luxury watch case while maintaining a distinctive semi-translucent appearance. Hublot's in-house material science capabilities ensure the composite meets the brand's durability and quality standards.
Sources: According to aBlogtoWatch (January 19, 2026) and Monochrome Watches (January 20, 2026).
For more on sports watch collaborations, see our feature on sports ambassador watch collaborations trending in 2026. Explore our guide to understanding tourbillon complications.