Watch Authentication: How to Spot a Fake

Protecting Against Fakes

Counterfeit watches are increasingly sophisticated. Here is how to authenticate a watch before buying.

The Visual Check

• Weight: genuine watches feel solid; fakes often feel lighter
• Finishing: check case finishing quality — sharp transitions between brushed and polished surfaces
• Dial printing: genuine printing is crisp; fakes often have blurry text or misaligned indices
• Lume: genuine lume glows evenly and lasts hours; fake lume fades quickly

The Movement Check

• Caseback: open the caseback (if exhibition) — verify the movement matches the reference
• Serial numbers: verify against manufacturer databases
• Movement quality: genuine movements have clean finishing; fakes show rough edges

The Documentation Check

• Papers: verify warranty cards, certificates against known formats
• Serial number matching: box serial should match case serial should match movement serial
• Receipts: ask for purchase receipts from authorized dealers

Red Flags

Frequently Asked Questions

Can I authenticate by photos alone?
Partially — but physical inspection is always better. Request detailed photos of movement, serial numbers and finishing.

Are fakes dangerous?
Not physically — but you lose money and get an inferior product.

Where do our watches fit?
Every watch is genuine, with transparent specs and honest descriptions. See the collection.