Online Selling: The Photo Checklist

Ecommerce Photography Checklist

Selling watches online demands specific photography standards. Here is the seller's checklist.

Seven Essential Shots

1. Hero shot: straight-on, full watch, clean background
2. Angle shot: 30-45° to show case depth
3. Clasp close-up: often where wear hides
4. Caseback: engraving, serial number legibility
5. Wrist shot: scale context on a real wrist
6. Lume shot: instant credibility signal
7. Damage close-ups: honesty sells — photograph every flaw

Disclosure Standard

• Side-lighting shows scratches most honestly
• Handwritten username/date card proves current, genuine photos
• Always include at least one honest wear-condition photo

Technique in our photography guide; listing in the shot list guide.