Brilliant Earth Enters Watch Market with Solstice Collection in Partnership with Louis Erard
Jewelry Brand Expands into Timepieces for 20th Anniversary
Brilliant Earth, the San Francisco-based jewelry company known for its commitment to responsible sourcing, has announced its entry into the watch market. The foray is marked by the launch of "The Solstice" collection - a limited-edition offering of 100 Swiss-made timepieces created in partnership with independent watchmaker Louis Erard.
Collection Details
The Solstice collection comprises two distinct models:
Summer Solstice (Limited to 65 pieces)
- Green moss pie pan dial
- Applied baton indices
- Brown calfskin leather strap
- Price: $3,995
Winter Solstice (Limited to 35 pieces)
- White snow pie pan dial
- Lab-grown diamond baguette hour markers
- Green calfskin leather strap
- Price: $4,995
Both models feature polished stainless-steel cases and sapphire crystals with anti-reflective coating, incorporating design cues from Brilliant Earth's sunlight-inspired "Sol" collection.
Partnership with Louis Erard
Louis Erard, an independent Swiss watchmaker with nearly a century of horological heritage, manufactures the timepieces. The partnership allows Brilliant Earth to enter the watch market with authentic Swiss-made credentials while maintaining its focus on responsible practices.
CEO's Vision
"The Solstice collection reflects the same values that have guided every decision we have made since 2005: intentional design, responsible sourcing, and an obsessive attention to detail," said Brilliant Earth co-founder Beth Gerstein. "Watchmaking simply gave us a new canvas."
Company Background
Founded in 2005 by Beth Gerstein and Eric Grossberg, Brilliant Earth has grown into a publicly traded company with 42 showrooms across the United States and customers in more than 50 countries. The watch launch represents what the company calls "a significant expansion" of its 20-year commitment to intentional design and responsible craftsmanship.
Market Positioning
At $3,995-$4,995, the Solstice collection positions Brilliant Earth's watches in the accessible luxury segment, competing with established Swiss brands while differentiating through the company's sustainability focus and use of lab-grown diamonds.
FAQ
What makes the Solstice collection special?
The Solstice collection combines Brilliant Earth's responsible sourcing philosophy with Swiss watchmaking expertise from Louis Erard. Each timepiece features unique dial treatments and, in the Winter Solstice model, lab-grown diamond hour markers.
Are the watches water resistant?
Yes, both models offer water resistance suitable for daily wear, though specific depth ratings should be confirmed with the brand.
Where can I purchase a Solstice watch?
The limited-edition Solstice collection will be available through Brilliant Earth's website and select showrooms, subject to availability.
